Recently, I was invited to speak at Francis Howell Central High School in suburban St. Louis about best journalism practices, and came up with this presentation on the wisdom of the profession gleaned outside of book-learning:
<div style="margin-bottom:5px"> <strong> The Secret to Great Journalism </strong> from <strong>David Sheets</strong> </div>
Recently, I was invited to speak to journalism students at Francis Howell Central High School near St. Louis about the lessons journalism serves up outside the classroom. Here, then, is the presentation I gave, listing practical advice over book-learning:
A reminder to journalists covering the Democratic National Convention in Charlotte, N.C., this week: Watch what you say.
The urge to step outside of your professional selves and wax opinionated will be strong, thanks to the polarized political air filling the convention arena, but also because of electronic media’s rising demands that journalists discard attempts at objectivity to distinguish their brand — the new watchword in digital engagement.
Yield to temptation this week, and risk winding up like David Chalian, former Washington bureau chief for Yahoo and now a likely case study at j-schools and multimedia labs everywhere.
Chalian was about to be interviewed by ABCNews.com at the Republican National Convention in Tampa, Fla., last week regarding Hurricane Isaac’s turn away from Florida toward New Orleans and the potential effect of that change on the delegates’ discourse, and was caught on an open microphone implying GOP presidential nominee Mitt Romney’s campaign was indifferent to specific persons in the storm’s projected path.
“Feel free to say: They’re not concerned at all,” Chalian was heard advising someone with ABCNews.com. “They are happy to have a party with black people drowning.”
What followed was another kind of storm led by Yahoo’s immediate firing of Chalian and subsequent apology to Romney’s campaign, saying the remark “was inappropriate and does not represent the views of Yahoo.” A crowd of journalists and pseudo-journalists immediately added their voices to the maelstrom, alternately defending and admonishing Chalian and Yahoo, and raising debate over the value of opinion in news reporting.
The debate becomes acute in Charlotte, and may turn the convention’s attention more toward media than politics. One side says broadly that a journalist’s opinion adds perspective and humanizes reporting; the other side insists it disrupts a delicate balance in otherwise non-partisan or non-advocacy news coverage. At the least, both sides say, voicing an opinion makes clear what journalists are thinking and rationalizes their behaviors.
All this has put journalists and their audiences on the defensive, and creates the perception that journalists in general lack judiciousness. Critics categorize them as “left” or “right” of reality, though the critics often exist in their own reality. Add to this the general vilification of facts central to any wisdom, especially if those facts cant perceptibly in particular direction, and the journalist’s goal of objective, unbiased reporting becomes practically impossible.
Mind you, objectivity is only a goal, and a tough one at that. The lesson I learned on this was simple enough: A j-school professor once gave my class a list of information on a mimeographed sheet and asked us to write a news story based on just those printed details. Toward the hour’s end, he read out loud the first few paragraphs of 10 completed stories. Not one was written exactly the same way. Were everyone in class absolutely objective, none of the stories would have been different.
That’s because we all are prisoners of perspective, with frames of reference adjusted for slightly different focuses. Journalists, however, are charged with adjusting their focus to see the root causes of action or inaction. The trained journalist is inculcated like a scientist — examining and re-examining theories and testing the veracity of each. Sure, opinions matter even in science, as nobody wants, say, doctors who can’t relate to patients because their judgments are limited to what they’ve read in medical journals.
But everyone in Charlotte at the DNC this week will have an opinion. The real news will be the facts plucked from this made-for-TV sea of subjectivity.
Decades ago, those who owned the presses directed every ebb and flow of public opinion. This control persisted until the public’s trust was broken. The Bay of Pigs, the Gulf of Tonkin incident, the Pentagon Papers leak, Watergate — these all helped reinforce the importance of unbiased news media in curtailing government and institutional injustice.
Today, when so many people are ready to weigh opinions as facts, and legitimacy is quantified in decibels, journalistic objectivity and restraint still shine like diamonds in a coal mine and remain the best measures of professionalism. That’s why journalists should mind their words while in Charlotte, or risk looking like charlatans.
